Rare Historical Photos: What You Didn't Know About Woodstock '69

The Biggest Gig in History

<b>Woodstock isn't like Coachella or Tomorrowland. To start with, it's not all party music, nor was it an annual music festival. It was and it is still to date, the biggest and best concert ever held. Woodstock ran not only for three days, but for four with 32 of the best performers sharing the stage. There were over 400,000 people at the event.</b>

The Woodstock Music and Art Fair wasn't just a concert. It had a bigger purpose, especially during a time of civil upheaval and unrest in America. It was an opportunity for a generation to show their unity for peace and love through music.

What most of today's generation isn't aware of, is that Woodstock was originally a fund raising activity. Yes, it was supposed to be a fund raiser to build a recording studio and haven for rock-and-roll near the town of Woodstock, New York.

It all started when two lawyers from New York City approached two of NYC's known financiers John Roberts and Joel Rosenman. The lawyers had this idea of building a "studio in the woods" in Woodstock, Ulster County. Lawyers Michael Lang and Artie Kornfield saw this obscure ad published by Roberts and Rosenman: "Young men with unlimited capital looking for interesting legitimate investment opportunities and business propositions". Entrepreneurs Roberts and Rosenman had just finished building a studio complex in Manhattan, and were in search of a new business venture.

However, unconvinced with the idea of simply building a music studio, they suggested to organize a concert instead. A year later, the four gentlemen collaborated to form Woodstock Ventures. Yes, the purpose was for no other than holding concerts to raise funds for the studio that they wanted.